The retail eCommerce sales are expected to grow $2.842 billion, as the numbers of online shoppers are growing everyday.
You can make certain changes to your retail website offering a wide range of products to a vast geographical area. There are certain key features of an eCommerce website that you need to add and boost overall sales.
5 key features to add in retail website
According to the latest report of Statista, 61% of people shop online for at least once a week. The percentage is expected to grow with the passing time. You will get complete benefits of five essential eCommerce website features ideally added by website development company, SynapseIndia.
Here, we present top-notch features of a retail website as per 2020 trends to increase online product sales.
1. Guest Checkout Feature
One of the essential and new eCommerce website features you can add is letting user's to shop without signing in. Most commonly, customers need to first create an account on an eCommerce platform to make a final purchase. However, around 22% of online shoppers leave a retail platform due to time-consumption in creating an account or signing-in. Guest checkout features allow fast conversion that helps visitors to select and buy products without making any account.
2. Multiple Payment Options
Not all customers prefer the same online payment option while making a purchase on your website. Since the ultimate aim is to boost sales which is not confined to your local region only. Therefore, you have to target international customers as well to boost overall sales patterns. One way of achieving that is by adding multiple online payment options for user's convenience.
3. Live Chat Support
Online customers do have certain queries related to products, return policy, or any other. Mere having a contact email or contact number is not enough to meet customer issues. In fact, users who do not get timely response might go away from your platform. One way of avoiding this is by enabling the feature of live chat support. Basically, a Chatbot that simplifies customer's queries in an instant manner and thus increases your brand value.
4. Best Selling Products Icon
Especially first time retail website visitors are not sure of what to look at platform or which products are popular. One way of showing is adding the feature of best selling products icon on the homepage. This certainly helps to catch user's attention and increase the pattern of product sales.
5. Testimonials
Just because testimonials are genuine product and service feedback received from previous customers. This does not mean, they have no use. Testimonials are real decision-makers for most of the customers to decide whether your retail platform is reliable or not. Also, note that 85% of the customers who read first 10 reviews of your website make an instant purchase. Ideally place the same on product pages, landing, and homepage for getting easy recognition.
Wrapping Up
Today, it's the time for retail eCommerce websites to flourish during the current environment. Enrich your platform with trendy features enabled by the leading website development company, SynapseIndia. Simply enhance the shopping experience of customers worldwide and increase brand value to a great extent.
Contact us for any query at info@synapseindia.com
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